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Here’s a short interview with Bryan Rhoads, Senior Digital Strategist for Intel, where he discusses how Intel uses social media in its B2B marketing. This video interview was shot during Social Fresh Portland.
Intel started social media in the B2B space. They transitioned their approach through the following phases of digital adoption: grassroots, pilots, operational and widespread adoption. Online conversations are actually more natural in B2B because of subject matter experts. Now Intel integrates social media in all B2B communications and it helps awareness, community and customer support.
Follow Bryan on Twitter @bryanrhoads.